“I love to surround myself with smart people, there’s so much you can learn from them,” says Katherine Prasetio, founder of Simon Ross, an intriguing new online jewellery business that she promotes on social media, writes Ajeng G. Anindita
Katherine Prasetio turned 25 only in February. But already she feels like she’s getting old, considering the fact that now, she says, it’s too tiring to go out and party every night. She still enjoys socialising, though, as she loves meeting new people.
“The more people we meet, the more knowledge we gain,” notes the founder of Simon Ross, an intriguing new online jewellery business that she promotes through social media. “I love to surround myself with smart people, there’s so much you can learn from them, and it makes me feel smarter too! In my spare time, I enjoy hanging out in comfortable cafes and restaurants, just to chat for a while with my friends or family members.”
Katherine grew up in a big, tolerant, multi-cultural family in which she was exposed to both Chinese and Indonesian cultures. Growing up, her parents were “quite strict yet loving – they always told me to appreciate differences. One of the most important lessons they taught me was to always treat people the way you want to be treated. My parents are my biggest inspirations. I have always looked up to them. Mostly to my dad, I learned a lot from him. I’m his number one fan.”
When she was a child, Katherine dreamed about becoming a doctor, but as grew up she learned that she was afraid of blood. “So there goes my dream!” she chuckles. “But for now, I just want to be a better version of myself, to succeed as an entrepreneur and in life.”
She graduated from Loyola Marymount University in Los Angeles, majoring in Entrepreneurship. Of Simon Ross, she says starting a business of her own was “my way to experience real life after college, because I feel that what I learned at college was not 100 percent useful. The real lesson begins once you have finished school. At college, I mostly learned about theory and how to cooperate with my teammates in group projects.”
Asked why she chose jewellery, she answers: “Who doesn’t like diamonds? How did I choose the name of my business? It’s actually quite a personal story for me. My big family is entrepreneurial. They have a couple of businesses together. One of them is a jewellery manufacturer, which is run by a husband-and-wife team, Simon and Rosa. I have a passion for jewellery and diamonds, and this couple taught me a lot about them. They are also the ones who encouraged me to step out of my comfort zone and to open my own jewellery line.
“The Simon Ross style is timeless and elegant. I think that what makes jewellery great is the way it reflects the personality of the wearer. I like to make my own designs and I am always excited when my clients come to me to personalise their jewellery. What Simon Ross will specialise in is jewellery that has an excellent design process and is made with high-quality materials.”
Like so many millennials, Katherine makes good use of social media to promote her business. For example, Simon Ross has an Instagram page. The young entrepreneur knows that social media plays such an important role in daily life now. “Connecting friends, seeing the latest news. These are just a few of the benefits,” she says. “What’s more important to me is that it’s very useful for promoting my business. Right now I’m still developing my website. But I do believe that social media is a profitable digital marketing platform that can be used to increase my business awareness faster than a website can.”
Even though there are so many online retail destinations to visit, Katherine says she often shops at brick-and-mortar stores, “especially for clothes and shoes, because I need to try them on. But often, I would browse them online first. For other items, I’m quite comfortable about buying them online.”
Katherine uses social media in her personal life also, but she is very careful about privacy. “I always familiarise myself with the privacy settings so that I can control who sees my posts,” she says. “I don’t post things that are too private or fake. I want to be true to myself and I’m not going to let social media change who I am. I do think social media can be seriously addictive. There are too many people out there who do things only for the ‘gram’.”
Also visit: 5 best carry-on bags for travelling
Outside of business, Katherine enjoys cooking, often making dinner at home, “But I wouldn’t call myself a master chef,” she laughs. “I’m still learning, and sometimes I create a kitchen disaster! I would like to take cooking or baking classes if I had the time. But another good thing about the internet is that there are so many recipes online that I can try for myself. Other than cooking, I love to travel. It’s always fun to go on a trip with the other 20 members of my big family. It’s like a never-ending party!”