British model, muse and writer Laura Bailey talks to us about style, substance and her latest collaboration with Iris & Ink.
Founder of Loquet London, the model, writer and British socialite Laura Bailey is a veteran of the fashion world. She’s the cultural ambassador for the British Fashion Council and has featured in campaigns for the likes of Guess Jeans, L’Oreal, Marks & Spencer and Temperley over the years.
Her latest collaboration is an all-rounder capsule collection with The Outnet’s own Iris & Ink fashion label, a versatile range of seven outfits, from dark, chic dresses that can be dressed up for day or night and a killer, slim-cut, tuxedo-style suit. The chic, blonde, beautiful West London-based style maven gives us insight to about what’s inspiring her lately and staying calm in 2020.
Bailey also reveals how British creativity has fuelled her inimitable style and those items she really can’t live without.
Portobello Market forever, especially Friday mornings, Rellik W10 [vintage clothing store], my local charity shops and markets on my travels.
Tomboy princess meets Portobello chic. I’m so inspired by London’s eclectic creative forces, but would also say my style has become more minimal over the years, probably influenced by my need for speed and ease in a multitasking creative life.
Individuality and innovation will always mark British style. This comes from the street, the art schools, the music. I’m constantly inspired by British culture – and my girlfriends.
I’m a long-time fan and customer of the Outnet and loved Julia Restoin Roitfeld’s Iris & Ink collab last year. So when I was approached to develop a capsule for winter 2021, I jumped at the creative challenge.
I simply wanted to create the forever pieces that I want to wear now. Beyond trends, investment pieces to style your way, classics with a twist in a timeless monochrome palette. I’m in a stage of refining
and editing. I shop carefully and thoughtfully. And my life is extreme, between work and motherhood, travel and sport. I want my wardrobe to work hard day into night.
Young designers and a refocus on craft and creativity. Although times are tough, there are some amazing shows currently on in London — Artemisia Gentileschi at the National Gallery and the upcoming Lynette Yiadom-Boakye show at the Tate.
The Tate London and Tate Modern. The Serpentine – both the galleries and park life. Portobello Road and Whitechapel Gallery. Josh Wood Colour for beauty and so much more. I’m very much longing for theatres and our great institutions like the Royal Ballet at the Royal Opera House to reopen.
Collaboration and teamwork, empathy and acting/storytelling and an indescribable sensitivity to mood and morale – they’re all hugely useful behind the camera.
Straight talking and trust. A shared vision and creative collaboration.
All kinds of quiet creative pursuits, from reading to drawing to cooking with my kids, have kept me sane. Also, so has sport. My favourite authors include Sadie Smith, Margaret Atwood, Siri Hustvedt, Philip Roth and Gabriel Garcia Marquez.
I’m still thinking about this. Personally, I’m enjoying working with tight stripped-down crews and feeling creatively inspired by my diverse projects. Long-term, there has to be a more universal focus on sustainability, not just in production but in the whole way we show and consume fashion.
Chanel little black jacket. Black Doc Martens. White Supergas. My Iris & Ink Isabella black-velvet dress. Tennis whites. Budd man’s shirts and PJs. Maison Michel hats and caps. My Loquet London locket. My Chanel J12 watch. Stella McCartney lingerie and a vintage Burberry trench.
My iPhone. Dog treats. Smythson Soho diary and notepads and pens. Travel-size Chanel No 19 and Chanel shades. Black eyeliner – Chanel Noir intense and Tinker Taylor lip balm. Dr Barbara Sturm SPF Sun Drops in travel size. Hair bands and vintage headscarf. A bicycle helmet. Vintage Contax camera and film. It’s a big handbag!