Cindy Angelina gives Ajeng G. Anindita the lowdown on her dream closet, pet style peeves, a brand-new French F&B venture and an L.A.-induced obsession with sunglasses.
It’s obvious to name her as our Fashion Icon of the Year. She’s young, she’s smart. She loves fashion, and experimenting with style and clothes. On top of that, she’s an all-around happy girl that’s really easy to talk to.
We meet up with Cindy Angelina for her It List photo shoot at Bika Living in Kemang. She arrives dressed in casual jeans and a Chanel top, and sporting a pair of wooden-heeled mules and a big Dior Book Tote Bag. After finishing her makeup and hair, she changes into the first look by Valentino, a simple black dress with butterfly embroideries, for her exclusive interview with Prestige. Excerpts:
If you could have any TV or movie character’s wardrobe, whose would you chose and why?
Definitely, Anne Hathaway’s closet in the movie The Devil Wears Prada! I think she has the best closet in a movie I have ever seen.
How is Esqa Cosmetics (a vegan cosmetics line Cindy launched with Kezia Toemion) going? Any new products coming up soon?
Yes, for sure. We’ve been launching new products monthly. Recently, we launched our eyeshadow palettes. They come in three different colours; pink, bronze and peach. We have four formulas in one palette; matte, shimmer, satin and pressed pearls. And so far the feedback from the users and bloger has been really good. They raved about it!
So I’m really happy with the outcome. The packaging comes in our signature colours of rose gold and white. They’re currently one of our best sellers. We also have launched a brow mascara a few months ago, but the eyebrow pencil itself, we have had it for quite a while now. But we’re launching another brow pencil soon, in smaller size, sometime next year.
Are you guys planning to come up with complexion products?
We have three main categories now; face, eyes and lips. But we haven’t touched the complexion area yet, and that’s actually our plan for next year. So just stay tuned for our upcoming products. We’re looking forward to release foundation, powder and concealer.
What was your biggest fear when going out and starting your own makeup line?
To be honest, Kezia and I were a bit afraid when we started this. We were afraid that the products wouldn’t sell. We’re not celebrities or makeup artists, so we just scared that it wouldn’t work. But it turned out to do quite well and, so far, we’re happy with the products we’ve developed.
What is the biggest lesson you have learned about yourself since you started your company?
It has been almost four years since we started. The most important thing I learned is that it’s not all about the money. I mean, obviously making big money is a major factor in your business’s success, but what’s more important to me is your vision and passion that you have for the company, to create something valuable for your customers – and just to dream big.
We heard that you also like travelling. Where was your last trip and what made it so fun?
I was in Sumba for a week and we stayed at this amazing resort, Nihiwatu. I just love the nature and the island is very remote. Beach is very clean, white sands, crystal clear water and beautiful sunset. I got to learn about Sumba culture as well. They really promote the local culture and I think it’s really good. I spent a week there with my friends. I got a little sunburned! (laughs)
What’s the one thing about you that would surprise people who don’t know you?
I feel like when people don’t know me, they would think I’m a very reserved and serious person. I’m actually very goofy, it’s just that I don’t show it to a lot of people. As they get to know me better they usually are so surprised to discover that aspect of me.
What’s next for you?
Aside from new products from Esqa Cosmetics. I’m also opening my first F&B venture with a couple of my friends. We’re opening Café Kitsuné, it’s a brand from Paris and started out as a music label. They also have a fashion line and F&B outlet. It’s going to open next spring in SCBD, South Jakarta. I’m really excited, and hopefully it will turn out to be successful.
PHOTOGRAPHY PANJI INDRA
STYLING LINTANG HUTAMI
SHOT ON LOCATION:
BIKA LIVING KEMANG
KEMANG RAYA 91, SOUTH JAKARTA
PHONE: (62 21) 719 8080
MAKE UP: OBBY (62 812) 4309 9942
HAIR: WISNU (62 821) 1772 5087
CARTIER IS IN PLAZA INDONESIA & PLAZA SENAYAN
DIOR IS IN PLAZA INDONESIA & PLAZA SENAYAN
LANVIN IS IN PLAZA INDONESIA
LOUIS VUITTON IS IN PLAZA INDONESIA, PLAZA SENAYAN & PACIFIC PLACE
VALENTINO IS IN PLAZA INDONESIA
VERSACE IS IN PLAZA INDONESIA