To support DoubleTree by Hilton Jakarta – Diponegoro and Yayasan Kanker Payudara Indonesia’ annual Breast Cancer Awareness Month, Prestige invited seven inspiring women to take part in a special photo shoot. They will hold the first charity dinner, the Pink Ribbon Gala – Charity Dinner “Saling Jaga, Saling Peduli”, on October 22 to raise funds and heighten the awareness of breast cancer prevention.
Breast cancer is the most common cancer in Indonesia,” says Yayasan Kanker Payudara Indonesia (YKPI) Chairwoman Linda Gumelar. “The distressing fact is, 70 percent of breast cancer patients visit a health centre only when the disease has reached an advanced stage. The advanced stage, or stage 4, is when the disease has spread beyond the breast tissue into other areas of the body. Only 2 percent of patients at this point have a five-year survival rate. But survival rates in the early stages are much, much higher – about 98 percent.”
YKPI just celebrated its 15th anniversary last August and since the beginning their vision remains the same: for Indonesia to be free of advance-stage breast cancer by 2030. They focus on prevention and early detection that aims to reduce the number of advanced-stage breast cancer victims. To celebrate the Breast Cancer Awareness Month in October, the foundation along with DoubleTree by Hilton Jakarta – Diponegoro will hold its first charity dinner on October 22. The Pink Ribbon Gala – Charity Dinner “Saling Jaga, Saling Peduli” will be a gathering of survivors and advocates of the campaign.
Last year, the hotel initiated its own breast cancer campaign, #DoubleTreePinkMonth, to raise awareness of the issue. The hotel gave out 1,000 pink bear dolls to celebrities, socialites, influencers, public and political figures to share their support for breast cancer survivors on their social media accounts. This year, together with YKPI, the hotel double up the quantity of the pink bear dolls into 2,500 pieces. It aims to heighten the awareness of breast cancer prevention and encourage the recipient of pink bear to spread a positive message. “Our participation in this meaningful campaign is a part of the commitment of Travel with Purpose from Hilton; strengthen the community, especially for the breast cancer warrior,” says General Manager of the hotel Nils-Arne Schroeder.
“Breast cancer patients, warriors and survivors are such amazing people,” says Ayla Dimitri. “They have been through the tough moments in life, yet they still stay strong and happy. I’m totally inspired.” The fashion content creator, Tresemmé Style Expert and travel enthusiast tells us she is thrilled to be involved in Pink Ribbon for the first time this year. “As a woman, it’s very important to me to spread the message that we have to be aware of our health, physical and mental.
Many women didn’t realise the importance of self-checking and of seeking a doctor’s advice if something unusual happens to their body.” Like so many successful young women, Ayla leads a fast-paced life. “I know it’s draining my energy and it’s not really good for health,” she says. “But on the other hand, I have to stay healthy. I work out regularly, try to eat less processed food and healthier, drink a lot of water and get enough sleep. Because it’s better to be safe than sorry.”
“They are truly inspirational for all of us. That’s why I agreed to join the Pink Ribbon campaign,” says Michelle Pangemanan of her admiration for breast cancer warriors and survivors. Adds the beauty, food and travel enthusiast: “It’s so important to raise awareness among women, since most of them don’t know enough about the risks. Many of the women affected by breast cancer are only going to the doctor when the cancer has reached the advanced stage. It’s a sad fact. Meanwhile, the simple self-check is easy to do. But going to the doctor earlier is best because it gives you a better chance of being cured.
“I believe that having a healthy lifestyle is a good way to prevent any sickness. My mother and grandmother always told me to eat healthily. Actually, I didn’t worry about my health before. I just ate anything that was tasty. But then someone said, your body is a temple. I realised that it has to be sacred, that I have to treat my body better. Besides that, it’s important to exercise regularly, let go of all the stress and get enough sleep.”
Style blogger and Calla Atelier founder Olivia Lazuardy posed for Prestige less than 24 hours after attending New York Fashion Week. “I love to inspire other people, and this campaign means a lot to me,” she says.
“It brings hope for those who are fighting cancer and it raises awareness among women of the risks they face. I know how it feels to have someone close to you who has been diagnosed with breast cancer. It’s a tough time for her right now and I just really want to be there for her, giving moral support.
“Breast cancer is such an important issue for women. Prevention and early detection can start from a simple thing, like self-checking and having a mammography every year. I heard that the YKPI (Yayasan Kanker Payudara Indonesia) has a Mammography Car so that women can have check-ups easily. This is great because it’s better to be safe than sorry.”
Losing her father to lymphoma cancer three years ago changed beauty blogger Harumi Sudrajat as a person. “It was a long journey, watching him battle with cancer for four to five years,” says the founder of mytipscantik.com. “But he decided to experience and enjoy life to the most. He chose to be happy, and that inspired me to always be positive.
“That’s why I chose to do Pink Ribbon with Prestige again this year. It feels nice to be able to spread a good message about breast cancer awareness. I did the same thing last year, being involved with Heritage Millenials and Lovepink to raise funds. “I think everyone will say that it’s important to have a healthy lifestyle, but I believe a positive mindset is the cure of all disease. So it’s best to be always relax, spreading positivity, and just trying to enjoy everything even though we live a very high-paced life.”
For the talented young singer Angel Pieters, the pink ribbon campaign is more than just spreading words. “It is about showing empathy. Your emotional and moral support for survivors and warriors are everything. It means a lot for me,” says Angel who is currently working on her debut album. The 21-year-old singer is busy preparing her latest single “Bebas Mencintaimu”. The cheerful upbeat song is written by Bemby Noor and composed by Eki Puradiredja. It is going to be the opening track of her upcoming album.
“Breast cancer is an issue that is very close to women and as a woman, I have a call of duty to spread this awareness,” she says. “In the past, I was involved in similar campaigns. I like to help however I can shed more light on this matter. I do believe early detection is crucial; it is part of taking care of ourselves. I don’t have a personal story regarding this issue, but to prevent it I live an active lifestyle by working out regularly and eating clean. I read many stories about breast cancer survivors and I must admit, their courage and strength are admirable. They have touched many lives and I think that’s what matter most.”
Maria & Elizabeth Rahajeng
Breast cancer is a topic that is tugged at the heartstrings of sisters Maria and Elizabeth Rahajeng, who both recently launched a women empowerment book titled ‘Becoming Unstoppable’. Their great aunt is a breast cancer survivor, and the experience gave them a life-changing perspective. “It was very eye-opening,” says Maria. “It was difficult to see your close family member go through struggles and be completely drained–both physically and mentally. That experience taught me that early detection indeed is vital. Breast cancer can happen to anyone. It is crucial to understand your body, learn the symptoms, and stay alert. To prevent it is to live a healthy lifestyle. Have a healthy diet and watch your alcohol intake.”
“When she found out, it was already at the advanced stage,” adds Elizabeth. “And after going through chemotherapy for months, she’s finally cancer free—and we’re really grateful that she’s still with us.
The process was tough and seeing it first hand was hard. There are 150,000 new cases of breast cancer every year in Indonesia, making it the number one threat to women. I believe early detection and education are key.
It is also hereditary, so it is necessary to check on your family’ health history. Breast cancer is defeatable and as a woman, it is essential to get all the information you need to educate yourself on this matter. You owe it to yourself; it is part of loving yourself.”
PHOTOGRAPHY DENNY TJAN
STYLING PETER ZEWET
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