SWEETHEARTS OF THE RODEO

ERMENEGILDO ZEGNA

Italian menswear powerhouse Ermenegildo Zegna got a jump start on the new season with the unveiling of its spring/ summer 2014 campaign and first Zegna Couture collection at a grand event in Los Angeles, which also celebrated the opening of the brand’s new Peter Marino-designed boutique on Rodeo Drive. It’s the first collection by recently appointed creative director Stefano Pilati, who oversaw the ad images featuring Irish heartthrob Jamie Dorman, the star of the much-awaited film version of Fifty Shades of Grey.

Well-dressed gents such as Gerard Butler, Edward Norton, Jeremy Renner and Joe Jonas, all sporting sharp Ermenegildo Zegna suits, joined family scions Gildo and Anna Zegna at the Rodeo Drive space before being shuttled to the after-party held at the JF Chen gallery, where more Hollywood types, including a ravishing Sharon Stone, showed up to congratulate Pilati on his first effort at the maison.

+Prestige Hong Kong