Naarah Joesoef

Naarah Joesoef

“Passion, commitment and hard work are the qualities a person must have to succeed as a professional,” says Naarah Joesoef. “Staying in your comfort zone all the time won’t take you anywhere. I believe you should never stop setting new goals for yourself.” Born in 1991, Naarah has a degree in economics from Pepperdine University in California. Her first job was at Trimegah Securities in Jakarta as an analyst.

“I conducted proprietary research and in-depth company coverage of Indonesia’s property sector while delivering analysis of the listed property companies,” she says. “Next, together with some of my friends I ventured into entrepreneurship by opening a few startups which focuses on healthy lifestyle, such as Pilatology, Berrywell, and Arc Medispa.”

Her real desire was to go back to the investment industry, however. She is now working at Bahana Securities as a stock broker. “I’ve always had a passion for economics and finance,” she explains. “The market changes every day, and it’s exciting. The capital market is a place where determined individuals can work their way up and be calling the shots in just a matter of years. Of course, the rewards don’t come easily. But working long hours doesn’t scare me. I know that I’m not a genius inventor or programmer, so I won’t create the next
Facebook or Apple. That being said, I decided to study money while in school, so I can understand what tools are available to make it work for me.

“The best part of being in the investment world is that it’s a giant competition, where everyone is competing to come up with the best ideas, discover what others overlook and hopefully beat the benchmarks. This industry really does help people achieve their goals.”


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