Dio Santoso started Leafwell group with friends Kevin Pudjiadi and Andre Tanuwijaya in 2014. Their mission is to demonstrate how important having a healthy lifestyle is for
the busy people of Jakarta. Santoso admits that he himself hasn’t always had a healthy lifestyle, but he was determined to change – and he really enjoyed doing it.
“It gave me a positive outlook on life, and I want others to feel and experience the same thing,” says the 27-year-old entrepreneur. “The Leafwell journey started off in a shared kitchen, with very little capital. But we were determined to deliver quality products. The public responded very positively, so we quickly expanded the business.”
Leafwell offers a healthy catering meal plan, with a dedicated nutritionist and chefs creating dishes that are prepared fresh daily. The business partners expanded into Berrywell, a humble eatery with a unique concept – serving healthy smoothie bowls. Then there’s Fedwell, a canteen-style eatery that offers wholesome bowls made of an array of proteins, vegetables, grains and healthy dressings with a signature menu curated by Chef Renatta Moeloek. There are Fedwell restaurants in Senopati, Citywalk Sudirman and Pantai Indah Kapuk.
“I feel that human capital is the most crucial ingredient in running a successful food business,” Santoso says. “The industry is fast-paced, with ever-changing trends and disruption. We need people who are adaptable and eager; those who embrace change, not fear it.”
Photographed by Joe Sabarto
40 UNDER 40: THE VANGUARDS LIST IS PRESENTED BY SULWHASOO, AS PUBLISHED IN PRESTIGE INDONESIA OCTOBER 2019 ISSUE.