40 Under 40 The Vanguards Elisa Suteja
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Elisa Suteja

Co-Founder and COO

Coffee and technology might not seem to go together. But for Elisa Suteja, Co-Founder and COO of Fore Coffee, the opposite is true. Using her company’s app means that the days of waiting in line for your favourite brew are over. You simply choose from Fore Coffee’s extensive menu, and your coffee is being prepared while you’re still on your way to the store. Picking it up is just as simple. You just scan the order barcode, grab your cup and go about your day.
“Our goal is to give customers their easy coffee fix, seamlessly,” says 27-year-old Suteja, who founded Fore Coffee last year with Robin Boe and Jhoni Kusno. “We support fair trade farmers, buying premium Arabica beans from certified organic producers. Our packaging is reusable, whether it’s the hot or the cold cup. We also have our own tumblers available to buy.”
Suteja and her partners launched their first store in Senopati. They have grown very fast, opening no fewer than 86 further outlets in Jakarta and Tangerang. Says Suteja, a Prasetya Mulya University alumna: “It’s a humbling experience for me to grow this company. I have had to learn to trust the process and to trust my own team. And also to learn from them and to ask for their help in solving the problems we have faced together. As a company, that’s the culture we want to grow – to work together as a team.”
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Photographed by Sunaryo
40 UNDER 40: THE VANGUARDS LIST IS PRESENTED BY SULWHASOO, AS PUBLISHED IN PRESTIGE INDONESIA OCTOBER 2019 ISSUE.