40 Under 40 The Vanguards: Jeff Budiman
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Jeff Budiman

Founder

To make it easier for individuals to get fit and live healthier, Jeff Budiman and Prianka Bukit have founded The Fit Company. “We aim to bring fitness and sports as close as possible to people’s hearts because we believe it can unite everyone,” says Budiman. The holder of a Bachelor’s degree in Business, Accounting and Banking Finance from Monash University is CEO of the holding company behind the fast-growing 20Fit chain, which says it is the first micro-gym in Indonesia to use Electro Muscle Stimulation (EMS) technology for personal training.
Two years after launching 20Fit, Budiman faced a significant budget deficit. “We were forced to close our underperforming studios,” he recalls. “To survive, we revamped our operational procedure and redefined our internal culture to focus on customers first, which then led to a better customer experience. During that time we also upheld our vision: to make 250 million people live an active and healthy lifestyle and empowering coaches in Indonesia.”
Today, 20Fit has 20 studios throughout Indonesia, and The Fit Company has received funding from East Ventures, a Jakarta -based early stage venture capital firm, for an on-demand health platform. Says Budiman: “Living in this era of technological change opens up so many possibilities. It depends on how we see the opportunities and step up to take our chances. Thanks to the social media, I’m able to expand my network and learn without any limitations.”

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Photographed by Haruns Mahabrina
<strong>40 UNDER 40: THE VANGUARDS LIST IS PRESENTED BY SULWHASOO, AS PUBLISHED IN PRESTIGE INDONESIA OCTOBER 2019 ISSUE.</strong>