40 Under 40 The Vanguards: Rudy Salim
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Rudy Salim

President Director

Looking for the ultimate dream car? Rudy Salim may be able to help you find it. He’s the President Director of Prestige Corp and Head of Prestige Image Motorcars, which he has positioned as one of Indonesia’s leading luxury automobile dealers. A visit to the young entrepreneur’s website reveals that Tesla, Porsche, Lamborghini and Bentley are among the marques he has on offer.

Salim launched his business at the age of 19, and the father-of-three says it was no easy ride. “I started with a limited amount of funds right after quitting college,” he recalls. “That situation spurred me towards polishing my entrepreneurial passion and skills. Thanks to the difficult situation, I become mentally trained to stay calm and to keep my resolve, in spite of all of the issues and challenges that popped up over the years. And I’m also ready for those that are yet to come.

“I come from a family of doctors, and their example has had a big impact on shaping who I am today. My parents taught me that there is simply no substitute for hard work. I saw them start their practices as early as 5 in the morning, and their doors remained open until late. Therefore, I completely grasped the concept that hard work will never disappoint you in the long run.

“I see the turbulence in society today as an opportunity, because I believe that in times of difficulty, creative personalities will emerge to help build the fundamentals of the Indonesian economy, and these people will subsequently prosper.”

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Photographed by Joe Sabarto
40 UNDER 40: THE VANGUARDS LIST IS PRESENTED BY SULWHASOO, AS PUBLISHED IN PRESTIGE INDONESIA OCTOBER 2019 ISSUE.