Dubbed the “digital fair of the future,” Untitled, Art Online features an e-commerce platform and commission-based structure designed to minimise up-front costs to exhibitors. Collectors can engage in real time shopping, with features such as “buy now” and chat tools that support instant messaging. Visitors are also able to navigate fair aisles, adding to the sense of discovery and exploration that is lost in static online viewing rooms.
The inaugural edition of Untitled, Art Online, powered by Artland, features some 40 international exhibitors, set within Untitled, Art’s iconic light-filled tent that has come to define the Miami Beach edition. The dynamic online fair, which will be accessible 24-hours a day will showcase unique booth presentations and allow for life-like navigation through space, where visitors can virtually stroll the aisles looking for new discoveries and unexpected juxtapositions that have come to define the art fair experience. Exhibitors will also have the ability to customise their booth designs and exhibit artworks that have been sold.
“We are beyond excited to be launching Untitled, Art Online at a time when the art world is relying more heavily on digital engagement,” says Jeffrey Lawson, founder of Untitled, Art. “This platform, the only virtual reality experience available in the art market, is something we have been hard at work on with Artland for nearly a year now and have decided to launch it earlier than intended in an effort to help reinvigorate the global art economy. Not only have we created an original and innovative virtual experience that is as close to being at Untitled, Art Miami Beach as virtually possible, but we are also providing our clients with a state-of-the-art e-commerce platform at a time when they need it the most.”
Participating galleries hail from New York to Beijing and include Addis Fine Art, Altman Siegal, Vigo Gallery, The Pit, Jane Lombard Gallery, Denny Dimin Gallery, among others. The fair runs from 31 July to 2 August, 2020.