The new line of LOEWE home fragrances and potted candles are based on the raw essences of a vegetable garden
LOEWE’s creative director Jonathan Anderson has successfully reinvigorated the Spanish luxury house brand, mingling his distinctive style with the brand’s rich heritage. When he joined LOEWE, he had imagined to create candles and add an olfactory dimension to the brand. And now, he’s happy to introduce this new line of home fragrances and potted candles based on the raw essences of a vegetable garden.
The selection of scents follows a very personal trail. These are olfactory sketches that reminded Anderson of his childhood, of different journeys he have taken. Part Victorian botanical garden, part apothecary, the mix is both scientific and sentimental. Anderson worked with LOEWE’s in-house perfumer Nuria Cruelles to interpret eleven plant essences and express them as their own standalone scent within candles, wax candleholders, home fragrances and rattan diffusers. The smells include honeysuckle, beetroot, juniper berry, tomato leaves, coriander, liquorice, scent of marihuana, luscious pea, oregano, cypress balls and ivy.
The candles are made with wax derived purely from natural ingredients and embosses with the LOEWE monogram and the message ‘Made in Spain.’ The ribbed terracotta pot that holds the candles is based on a fifth century BC Greek mug Anderson bought at an auction several years ago. In the rhythmic purity of this incredibly old object, Anderson finds unquestionable modernity, and function: it offered the perfect template as a container for the candles, which come in three different sizes.
The packaging features the offspring of a collaboration with photographer Erwan Frotin. Frotin depicted the range’s organic inspirations as a modern interpretation of Kazuma Ogawa’s prints. A photograph of each plant appears on a colored background on the corresponding box, creating a dialogue between scent and ingredient, inspiration and outcome that seamlessly closes the creative circle.