With a new and innovative perspective perfect for dramatic, inspiring street photography, Ricoh’s latest high-end digital compact camera harmonises high-quality, high-resolution images with intuitive, responsive snapshot capabilities in its compact, lightweight body — making it an excellent choice, even for professional photographers.

Ricoh first unveiled the GR III back in March 2019. The model was designed to further enhance the essential values of the GR-series — from optimising image quality, snapshot capabilities and portability. Equipped with a complete range of newly designed main components, including a lens, an image sensor and an imaging engine, this compact camera also features a 28mm wide-angle lens, in a body one size smaller than its predecessor.

This year, in response to user requests for a new GR-series camera that will add a new perspective to the highly acclaimed Ricoh GR III, the brand unveiled the new Ricoh GR IIIx featuring a newly developed GR lens with a 40mm angle of view in the 35mm format.

Design Updates

Design-wise, Ricoh GR IIIx’s exterior frame is made of a highly rigid magnesium alloy to improve dependability and durability while being carried or stored. On top of that, it also incorporates a newly developed 26.1mm F2.8 GR lens, which harmonises exceptional image quality with a slim design. Moreover, unlike past GR-series models which featured a 28mm wide angle of view for exaggerated perspective, this lens provides a 40mm standard angle of view in the 35mm format, delivering images with a more natural perspective and a more truthful sense of depth for a completely different type of street photography.

Interestingly, this versatile angle of view can create different image renditions as its wearer can capture an image similar to those taken at a 30mm semi-wide angle, or create a completely different visual expression as if taken at a 50mm standard angle, depending on the way the lens is used. At the back, the 3.0-inch high-definition LCD monitor along with its touch-screen operation provides swift, intuitive control of various camera functions, such as AF frame shift, menu selection, and image advance/magnification during playback.

Extra Brainpower

Inside the body, this camera incorporates a large APS-C-format CMOS image sensor with an anti-aliasing (AA) filter-less design and a newly developed GR ENGINE 6 imaging engine to optimise its image resolving power. Technical-wise, with approximately 24.24 effective megapixels, this image sensor assures super-high-resolution images rich in gradation. Most importantly, the camera also provides a range of new and upgraded post-shooting functions to edit captured images to the photographer’s preference. In particular, it simply provides in-body RAW-data development, while allowing its wearer to edit a captured image as desired by adjusting such parameters as recoding size, aspect ratio, white balance, Image Control setting, and exposure compensation factor, all without the need of a PC.

Aside to that, the GR IIIx also features a creative Image Control function, which integrates effect modes into conventional image setting operations. In a way, using 11 basic Image Control modes, its wearer can easily adjust various parameters, such as saturation, hue, key, contrast and graininess, to the desired level and create their preferred finishing touch. Lastly, designed to be extremely compact, functional and portable — in keeping with the GR-series concept of the camera as a pocketable imaging tool or a handy picture-taking tool — the Ricoh GR IIIx also provides a host of user-friendly features to enhance operability and allow the user to swiftly react to once-in-a-lifetime shutter opportunities.

All in all, thanks to its high-quality and high-resolution images with intuitive, responsive snapshot capabilities in its compact, lightweight body, the new Ricoh GR IIIx successfully harmonises all the benefits of the ever-evolving Ricoh GR series in a new, innovative perspective perfect for dramatic, inspiring street photography.

Find the new Ricoh GR IIIx through the Pentax Ricoh Official Store on Blibli.com and on Tokopedia.