The start of the fashion season brings about excitement to see new ad campaigns from major fashion houses. More than a catalog, ad campaigns continuously push audiovisual boundaries to for the sake of winning audience with short attention span. This season, many are curious to see what Dior and Lanvin are doing, since new artistic directors Maria Grazia Chiuri and Bouchra Jarrar are helming the visuals, besides the collections.
Here, we list down 5 of our favourite ad campaigns of the season.
This is the first Dior’s campaign that showcases the house’s new direction under Artistic Director Maria Grazia Chiuri. Photographed by French photographer Brigitte La Combe and featuring twin models Ruth and May Bell, this campaign acts as part of a wider project: The Women Behind the Lens. The campaign immediately embodies a work of photography “made exclusively by women delivering their personal vision of the collection”.
Over at Dior Homme, the seasonal campaign is centered around four individuals who have made their own marks in the artistic world: rapper A$AP Rocky, singer/songwriter Boy George, actor Rami Malek and Moscow-based model Ernest Klimko. The campaign reflects and strives to coil together the creativity between music, cinema and fashion, shot by Willy Vanderperre and styled by Olivier Rizzo.
Lanvin’s Spring 2017 ad campaign is the first of Bouchra Jarrar’s, since taking over as artistic director of the women’s collections. With instantaneous bold moves such as casting British model Stella Tennant, Jarrar’s new vision of the Lanvin woman had not faltered. To properly convey the image of a French woman’s elegance, Jarrar added Italian photographer Paolo Roversi, to the equation.
The new campaign showcases Tennant in an androgynous light, where the model balances out femininity and masculinity in outfits including a striped dressing gown worn over pants. Jarrar believed that Tennant was “a natural choice. Her aura, her beauty and the quiet strength she projects fit with my new image of the Lanvin woman”.
Chanel’s Spring-Summer 2017 campaign, “Data Center” takes a very futuristic turn as Karl Lagerfeld plays with a “contemporary creature”. Lagerfeld, who also shot the campaign himself, knew how to redefine thinking out-of-the-box, as he experiments with contrasting colours and pop imagery. Read more about the high-tech campaign here!
Another Karl Lagerfeld-lensed campaign is for Fendi, bringing its name to headlines as their Spring-Summer 2017 campaign features the most sought after Hadid sisters and up-and-coming Italian model, Vittoria Ceretti. Known as the “Other rooms-Other voices” campaign, the vision for this campaign is toned down and greatly romanticised, bringing back faded florals and muted colours. Find out more about Bella Hadid’s first Fendi campaign here.
Louis Vuitton’s latest campaign ad draws on the energies of literary and visual culture during 20th century France. Bruce Weber narrates the shoot on Île Saint-Louis, the home of many intellects such as Ernest Hemingway and features Michelle Williams and Jennifer Connelly standing in as Nicolas Ghesquiere’s favourite heroines. The ad campaign brings about various cultural references which then portrays women as empowering, at the very centre of the arts. Here you can read more about the symbolisation behind Weber’s vision.