1. Burberry’s Chinese New Year Campaign
Burberry has unveiled its new Chinese New Year campaign, celebrating family traditions and togetherness during the festive period. The campaign, shot and directed by photographer Ethan James Green, stars Chinese actresses and Burberry brand ambassadors Zhao Wei and Zhou Dongyu, who make their Burberry campaign debut. Inspired by classic portraiture, the campaign is re-imagined in an informal urban environment, juxtaposing the old and the new, the traditional and the contemporary. The campaign features classic Burberry pieces including archive-print scarves, the trench coat and tailoring, contrasting with urban staples including hoodies, t-shirts and joggers, all of which are already available globally online and in-store today.
2. Gucci’s First Publication
On January 8, Gucci will launch its latest limited-edition publication called, “Dapper Dan’s Harlem” during a cocktail party at the Gucci Garden venue in Florence. Dapper Dan is an African-American fashion designer and haberdasher from Harlem, New York. He is a tailor and couturier who was selling custom-made clothing to the likes of Run DMC, Mike Tyson, Salt and Pepa, LL Cool J, and Bobby Brown, who would spend hours at his store on 125th street which stayed open all night and day for 8 years. Gucci Creative Director Alessandro Michele gave it a fresh layer of gloss by unveiling a balloon-sleeve bomber in mink and leather for the Gucci’s 2018 cruise show in Italy, that was nearly identical to a 1989 Dapper Dan creation for Olympic track star Diane Dixon. Michele said to FastCompany.com that he was paying homage to Day. He was using this counterfeiting as a way to get Day’s attention and convince him to partner with Gucci.
The book will be available in 500 copies. Shot by filmmaker and photographer Ari Marcopoulos, the “Dapper Dan’s Harlem” documents Marcopoulos’ journey through Harlem, Dapper Dan’s home and his eponymous atelier, which shut down in 1992 and Gucci helped to reopen in 2017, also providing him all the fabrics.
3. Coach Gang for SS19 Collection Campaign
“Spring 2019 is inspired by the American West,” said Coach Creative Director Stuart Vevers. “It’s about possibility, adventure and romance—and places where anything can happen.” The Coach gang is back with new ambassadors, Kiko Mizuhara and Guan Xiaotong, and models Adut Akech, Sora Choi, Indira Scott, Fran Summers, and Kiki Willems. These girls embody the cool, confident spirit of the Coach Girl-agreed! Wrapped in the theme of scavenged and reconstructed Americana, the Coach gang shows off the house’s season’s star bags, including the Parker Top Handle, and the Signature Patchwork Dreamer. The campaign also features pieces created in collaboration with Disney, which playfully re-imagine the studio’s well-known characters. To bring this campaign to life, Coach worked with photographer Craig McDean, stylist Jane How, art director Fabien Baron, makeup artist Diane Kendal and hair stylist Paul Hanlon.
4. The Celebrities were Red Carpet-Photobombed by the Fiji Water Girl
On January 6, the stars at the 76th Golden Globe Awards were eclipsed by the “Fiji Water Girl”. A Wilhelmina model who was on duty to provide Fiji water on the red carpet photobombed the red carpet of celebrities in attendace. The viral ‘Fiji Water Girl’ Kelleth Cuthbert is an L.A. based model under Wilhelmina modelling agency and is married to Christopher Von Steinbach, who she met in 2010 on a photoshoot she set up for her portfolio. In an interview with MSN.com, the 32-year-old model who lives in Los Angeles says, “A couple people came up to me and were like, ‘FIJI’s going viral. I thought maybe I’m in the background of a couple shots.” Cuthbert’s followers went up from 53K to 162K now and she is invited to make an appearance at The Late Late Show with James Corden.
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5. Tommy Hilfiger x Zendaya Capsule Collection Show in Paris
Following Tommy Hilfiger’s latest collaboration with Gigi Hadid in Milan, London, Los Angeles, and New York, this spring, Hilfiger will present the spring 2019 capsule collection with Zendaya in Paris. “I love to collaborate with people who are passionate about making their dreams a reality and who inspire the next generation to do the same,” says Tommy Hilfiger in 2018. “Zendaya has become a global icon, using fashion to make bold statements while always staying true to herself. Our capsule collection will fuse her eclectic style with the Americana spirit of our brand.” Chosen as the new face of Tommy Hilfiger brand in October 2018, Zendaya believes,”Fashion is more than just wearing cool clothes,” she said in a statement. “It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” In previous capsule collection with Gigi Hadid, Hilfiger has gained billions of social media impressions, increased traffic to the brand’s web site and double-digit sales growth. Will Zendaya tops off the Gigi Hadid capsule collection that lasts to four seasons? Can’t wait for the capsule collection show which will be held in March.