Exhibited in the city of skyscrapers, Chanel unveiled their third chapter of the Mademoiselle Privé in January. It showcases the immersive journey through the house’s mythic and innovative creations, haute couture designs, Chanel No. 5, and high jewellery Bijoux de Diamants’ collection, which dated back from 1932’s design. If you are in Hong Kong, you can still go to the exhibition up until February 10, 2018. With high jewellery and embroidery workshops, Karl Lagerfeld as Head of Creative Director, captures the charismatic personality and irreverent spirit of Gabrielle Chanel and Karl Lagerfeld, in a unique Hong Kong narrative.
On the opening night, it has been adorned not only by famous faces in the fashion world, but also in music. Opening guests include Chanel ambassadors, namely Pharell Williams, Caroline de Maigret, Alma Jodorowsky, influencer Irene Kim, and model Soo Joo Park. Caroline de Maigret was looking French chic as always with the house’s signature monochrome tweed jacket. Meanwhile most popular face in your social media and has made a couture debut in Paris Fashion Week was also attended as guest, Kaia Gerber.
After the private viewing and reception at PMQ (which is known as Police Married Quarters, being revamped and now become the city’s landmark and creative hub), Pharell Williams did a live performance that took the night even more exclusive at Shaw Studios. Japanese music producer Nigo also performed a DJ set.
DIGITAL EXPERIENCES WITH COCO YOU’LL NEVER WANT TO MISS:
- Tap on the Apps
First things first, download Mademoiselle Privé app on your smartphone, that will allow you to register for workshops, and get the latest updates about the exhibition. Like walking through museums, it also provide detailed explanations of each installation through a series of videos. In the Haute Couture section, you will see Gabrielle Chanel at work at her workshop at 31 rue cambon. She also used to hang out Mademoiselle Privé sign when she didn’t want to be disturbed during work. Classy.
Moreover, you can listen to its podcasts recorded at PMQ and titled 3.55 HK, which is hosted by Paris and Tokyo-based American journalist Tiffany Godoy, speaking to French actress and musician Alma Jodorowsky to columnist Wyman Wong.
2. Recreation of Rue Cambon
There is a replica of the iconic façade of the historic building at 31 rue Cambon, Paris. Installation of the legendary address where Gabrielle Chanel set up her boutique years ago in 1918. In fact, Gabrielle Chanel created a studio, and haute couture ateliers, and installed a private apartment later on in 1935. Although she never slept there, she returned to her suite at the Ritz Paris.
- Garden of Reds
Gabrielle Chanel is superstitious. You will see red colour, camellia flower, wheat for prosperity sign, illuminating pearls, and her lucky numbers which are 5, 19, 21, 31, and 32. Also, the garden is actually a 3D imagining of an abstract textile pattern, created by avant-garde Russian artist Llia Zdanevitch, who was a close friend a collaborator of Gabrielle Chanel.
- The Famous Scent
What is the story behind Chanel No.5? Through Karl Lagerfeld’s idea for the exhibition he lets you experience the journey of Coco Chanel signature perfume. “I wanted to give women a scent, but one that was artificial. I mean really artificial, like a dress; manufactured. I am a dressmaking craftswoman. I don’t want rose or lily of the valley; I want a scent that is a compound,” stated Gabrielle Chanel when she asked French perfumer Ernest Beaux to create her very first fragrance. Duly noted.
- Inside Couture
Dive into the world of couture through Karl Lagerfeld’s creation. How the Creative Director blend traditional and sophisticated fabrics with new techniques and innovative materials such as 3D-printed Chanel suit in 2015.
- First Chanel’s Diamond
Born during the Great Depression’s era in 1932, Gabrielle Chanel’s fine jewellery collection has stole the attention ever since. Titled Bijoux de Diamants, Gabrielle wants to send a message that her jewellery was not made to be admired, but to be worn by real women, both day and night. Also, you can see Lagerfeld’s re-edition of the collection up-close in the final area.
- Leave After Nocturne
In the screening room, watch one of Chanel’s short films, Visite Nocturne. It is a conversation between Karl Lagerfeld and the ghost of Gabrielle Chanel (played by actress Geraldine Chaplin).