Following a 10-month remodelling period, Swiss watchmaker Audemars Piguet’s flagship boutique at Liat Towers has finally opened its doors. Officially inducted earlier this Tuesday with a cocktail party for its VIP guests, the 196-sq-m store spans two floors and is currently the brand’s largest store in the world (and its only multistorey one too).
Now featuring an interior design concept congruous with that presented within its Marina Bay Sands outlet, the boutique heavily references the landscapes of Le Brassus in the Vallée de Joux — the birthplace of Audemars Piguet. Base materials, such as oak and stones, are used throughout the space in reference to the watchmaker’s humble origins, while a massive chandelier that dangles near the entrance of the store recalls the clouds and fog that often hang above the Vallée de Joux. In addition, the whopping 10-m facade adorning its exterior draws inspiration from the lush forests of Le Brassus and translates the silhouettes of trees into angular shapes and forms, which are brushed with bronze and placed together to form a repeating pattern.
The boutique is divided into two separate areas, “The Manufacture” and “The House”. While the former includes a detailed display of products and a watchmaker corner, where a technical advisor is regularly stationed, the latter boasts a full service bar and lounge that invites clients to relax and admire the brand’s timepieces in comfort.
Interestingly, the new store also offers customers a sneak peek into its watch archives and dedicates a space off to the corner on its second floor to its historical pieces.
#01-03 Liat Towers, 541 Orchard Road
Tel: 6836 4918