Givenchy has just released a new campaign for womenswear collection with its new face, Ariana Grande. The young diva who also recently released her latest music video, “In My Head”, is seen in the House’s fall/winter 2019-2020 collection.
Photographed by Craig McDean, Grande captures the image of a modern embodiment of Givenchy’s signature spirit: an elegant attitude informed by beauty, individuality, and a sense of empowerment.
For the fall/winter 2019-2020 collection campaign, Givenchy keeps it true to the House’s heritage of Hubert de Givenchy’s favoured portrait setting, which is also known as “the Givenchy sitting”.
In a close-up image with this fall’s statement bag, the Eden, Grande strikes a timeless pose. Evoking temptation and desire with bold graphics and sinuous lines, the Eden was designed in the spirit of Artistic Director Clare Waight Keller’s “Winter of Eden” collection for fall-winter 2019-2020. Silken-finish skins and a crisp, geometric shape, sharp functionality, and savvy construction make the bag a feat of leather-working savoir-faire — a statement bag for a thoroughly modern icon, Ariana Grande.
The campaign went instantly viral on Instagram with #Arivenchy, when the singer started to post the first picture of the campaign on her Instagram account.