Balmain Features Supermodels and Other Iconic Faces For Its Spring/Summer 2022 Campaign

Photographed backstage at the brand’s show last September, Balmain is pulling all the stops by featuring supermodels and other iconic faces for its spring/summer 2022 campaign.

Designer Olivier Rousteing decided to shoot the campaign on the spot giving it a spontaneous feel, helped by photographers Mert Alas and Marcus Piggot. This is actually the duo’s first Balmain campaign. Carla Bruni, Lara Stone, Naomi Campbell, Mariacarla Boscono, Adut Akech, Jordan Barrett and Fernando Casablancas all struck casual poses in front of concert seating or the suburban Paris skyline. This also marks Rousteing’s first decade at the French house.

Catch more glimpses on Balmain’s Spring/Summer 2022 Campaign through the video below: