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Amid the trying times right now, we all need a little strength, positivity and kindness more than ever. And Italian luxury brand Bottega Veneta is aiming to do just that with the launch of a new Virtual Residency programme.

This multi-platform plan will see a muse, collaborator or talent take over the newly-created mini-site showing off works that inspire them, be it film, music or art. On weekends, the platform will host cooking segments from chefs and/or host live music performances with a Sunday movie night thrown into the mix.

Bottega Veneta Creative Director
Daniel Lee, Creative Director of Bottega Veneta 

Bottega Veneta’s creative director Daniel Lee will be the first to person to kickstart this programme.

“Creativity and strength lie at the heart of Bottega Veneta. In this highly distressing time, we feel a responsibility to celebrate those values and ignite a sense of joy and hope in our community and beyond. “
Daniel Lee, Creative Director of Bottega Veneta

You can access the Residency through Instagram, YouTube, Spotify, Apple Music and SoundCloud, as well as Bottega Veneta’s website.

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