The luxury brand’s ‘Good Girl’ fragrance portfolio has teamed up with the supermodel Karlie Kloss to support her non-profit organisation Kode With Klossy. Kloss, who is the face of the Carolina Herrera perfume portfolio, founded Kode With Klossy in 2015 to create and promote opportunities for girls aged 13 to 18 across the US to pursue tech-driven career paths.
The support of the Carolina Herrera brand will help Kode With Klossy continue to scale up, offering scholarships to its flagship two-week summer camps that teach girls the fundamentals of coding. This year, the camp —which is free to attend — will offer almost 1,000 scholarships across the US, bringing the total number of women it has served since its beginnings to 2,400.
“Kode With Klossy would not be possible without the support of incredible partners like Carolina Herrera Good Girl,” said Karlie Kloss in a statement. “A large part of our mission at Kode With Klossy is to expose our scholars to inspirational female leaders and encourage them to dream big. Carolina Herrera herself is such a visionary and an incredible role model for our scholars. I’m proud to work with the Carolina Herrera Good Girl brand to empower the next generation of female leaders in technology and beyond.”
Carolina Herrera isn’t alone in supporting girls’ education — several major beauty brands have championed similar initiatives recently. June saw the beauty giant Avon double the funding for its ‘Global Scholarship Programme,’ which aims to facilitate educational opportunities for its beauty representatives and their children and grandchildren, while Clé de Peau Beauté unveiled a new ‘Power of Radiance Program’ in March, honouring inspirational women lobbying for girls’ education globally.