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French fashion label Christian Dior has joined the fight against the coronavirus pandemic, confirming earlier today that one of its workshops has started to produce face masks to combat the outbreak.

Taking to Instagram to announce the news, the designer brand — which is owned by LVMH, and, up until now, was best known for crafting luxury goods & apparel — revealed that it had reopened one of its “@BabyDior_official ateliers in Redon, which since yesterday have begun the continuous production of new masks on a volunteer basis”.

The social media post continued: “Dior is actively committed to aiding and protecting all those who are on the front line every day. Thank you to our wonderful petites mains who, in an exceptional show of solidarity, are working tirelessly to protect them. #DiorStandsWithYou”.

The specific workshop in question — a plant in Brittany, northern France, which normally makes high-end baby clothes — will begin to produce face masks for workers in supermarkets and other sectors still operating during the coronavirus outbreak from today, echoing moves by other luxury brands — including Burberry, Armani, and American brand Ralph Lauren, LVMH, and Kering’s Gucci, Prada and Chanel.

It is understood that the Baby Dior workshop will be staffed by volunteers. All of the brand’s other production sites have closed.

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AFP Relaxnews