Sportswear emblems meet couture elegance in limited-edition sneakers, ready-to-wear pieces and accessories
One of the most notable changes brought to Dior by Kim Jones is the way the maison now brings together – magnificently, that is – couture and street. One of the most exciting outcomes of Jones’ philosophy this season is the recent launch of the limited-edition Air Jordan 1 OG Dior sneakers and an Air Dior capsule of ready-to-wear and accessories.
The Air Jordan 1 OG Dior sneakers are available in low-top and high-top versions, and were launched as an exclusive online experience via a dedicated microsite. Unsurprisingly, the launch was an incredible success as fans of the brand, fashion enthusiasts and sneakerheads everywhere flocked to register for a chance to become one of the select few owners of the Air Jordan 1 OG Dior sneakers.
The Air Dior capsule collection of ready-to-wear pieces and accessories, by the way, is also the result of Dior collaborating with Jordan Brand. These will be available from July at Dior pop-in stores and two pop-up stores located inside the Selfridges Corner Shop (London) and Taikoo Li (Chengdu).