For those who don’t know, Fashion Farm Foundation (FFF) is a non-profit organization established back in 2012, founded by a group of fashion entrepreneurs and fashion educators in Hong Kong. Their goal is to spotlight Hong Kong-based fashion designers, industry experts, and retailers, and encourage collaborations among the business, educational and cultural sectors. FFF also serves as a bridge between young designers and fashion experts to share experiences and exchange ideas through a wide range of interactive events such as runway shows, seminars, individual interviews, forums, and group discussions.
During the most recent Paris Fashion Week, FFF brought Hong Kong fashion talents to Paris where they unveiled their latest Autumn/Winter collection at the Libération studio which used to be the former studio of a French newspaper. In partnering with Create Hong Kong, FFF and the eight fashion designers and labels opened the show of the HKFG PARIS AW20 presentation and reception. On hand was Anaïs Jourden, Cynthia & Xiao, From Other Planets, FromClothingOf, W;nk, YAH!, KA WA KEY and Yeung Chin. What was special about the event was that FFF gave the fashion designers the opportunity to showcase their collection in-person to notable fashion publications, buyers, influencers like Susie Bubble, Yoyo Cao, and others from around the world. Take a look at some of the collections below.