With the very survival of Earth at stake, it has become the responsibility of every rational person to take proactive action. And recognising the urgency of the situation, 32 leading international fashion and textile companies came together this month to sign a Fashion Pact — an understanding wherein each made the commitment to take specific steps designed to protect the planet’s biodiversity, oceans and the climate.
The ball was set rolling earlier in April, when French President Emmanuel Macron entrusted François-Henri Pinault, chairman and CEO of Kering, with a special task — to assemble prominent members of the fashion and textile industry with the intention of taking effective measures in regards to the environmental concerns facing the planet.
As one of the most powerful luxury groups in the world, and the owner of numerous acclaimed brands, such as Gucci, Yves Saint Laurent, Balenciaga, Alexander McQueen, Bottega Veneta, Boucheron, Brioni and Pomellato, Kering was indeed the perfect organisation to take this forward. Other brands joining the fray include Adidas, Burberry, Chanel, Giorgio Armani, H&M Group, Prada, Nike, Puma, Ermenegildo Zegna, Moncler, Salvatore Ferragamo, Stella McCartney and Hermès, to name just a few.