This special co-branding project by these two well-known brands is certain to be quite memorable among fashion and photography enthusiasts
As a part of its Summer 2021 Capsule Collection, FENDI presents a special collaboration with the iconic inventor of the first instant camera, Polaroid. Born from the idea of personalizing the classic Vintage Polaroid OneStep Close-Up 600 camera with the FENDI DNA, the special Polaroid camera combines the design of this renowned instant camera from the ’90s with the multicolour FF Vertigo.
The Summer 2021 Capsule Collection itself features ’70s references and ’90s vibes, resulting in the the FF Vertigo Motif, the new magnetic motif that offers a twisted, turned version of the classic FF logo and the FF Fisheye motif where the signature FF logo appears wavy and fluid as it is seen through a fish-eye-lens. The two motif are the result of the new collaboration between FENDI and New York based artist, Sarah Coleman.
The FENDI and Vintage Polaroid OneStep Close-Up 600 instant camera will be available in FENDI Boutiques worldwide and on fendi.com starting May 2021.