With the special ‘Hand in Hand’ project FENDI is honoring Italian craftmanship through the iconic Baguette bag
Honouring its perennial appreciation for Italian handcrafts, FENDI announces ‘hand in hand’, a grassroots partnership with local artisans across Italy. Begin with the iconic Baguette bag that Silvia Venturini Fendi designed in 1997, this unprecedented project showcases the time-honoured skills of craftspeople across Italy whose specialities in the applied arts continue FENDI’s long history of reinterpreting this iconic shape. The special project calls upon a diverse group of ateliers and workshops to interpret the Baguette by applying local craft, transforming its traditional handbag construction into a veritable objet d’art.
Each of the Baguette bag comes in a limited edition of 20 and stamped with the atelier’s name and location on the inside pocket of every bag, along with the gold ‘FENDI Hand in Hand’ logo.
“I am developing a special project with Italian artisans, each one selected from a different Italian region. The first example is the leather Baguette bag that was presented on the Fall/Winter 2020-2021 catwalk. It is made in Tuscany by a man who normally makes small leather goods all by hand in small quantities. He makes everything by himself. It’s made of vegetal leather, very natural, and there is no stitching, it’s just bonded. My aim now is to explore every Italian region and select the best artisans still working today – and then expand the project worldwide.” – Silvia Venturini Fendi
The name ‘hand in hand’ represents the encounter of the local artisans’ hands with the FENDI artisans’ hands, giving life to a unique collaboration. Ancient hand-made abilities and techniques of enormous value come together in the creation of these one-of-a-kind pieces. Above and beyond the creation of artisanal FENDI products, this project establishes a strong network of human relationships and is a crucial step in preserving and transmitting the rare craft, creativity and savoir-faire of these local artisans across Italy.
The ‘hand in hand’ initiative is a significant step in honouring FENDI’s commitment to Italian craftspeople across the country – artisans who are keeping traditional production methods alive today. These local workshops and ateliers are at the very heart of the Made in Italy movement, and FENDI believes in promoting their talents and passion in preserving ancient handmade workmanships on an international scale today more than ever. Together, we can celebrate the unique possibilities of Italian creativity and preserve age-old craft for the future.