The wait is over! Rihanna has officially launched her first collection of Fenty at a pop-up store in Paris. She unveiled the first drops of Fenty at a pop-up store in Le Marais area, Paris, on May 22, 2019.
Rihanna, also known as RiRi, hosted the event privately while giving the very first preview of her designs. From a wide shouldered and baggy pink suit set to the Japanese raw denim corset dress, they all scream out Rihanna’s style. “It has to come from me; it has to look good on me—I have to love it with a passion. If that feeling isn’t there, it won’t work,” she says.
As one of the most anticipated fashion launches this month, Fenty has been promoting its first look on Instagram. It showcases some of the sneak peeks of her directing the set. Fenty collection features ready-to-wear, footwear, accessories, and also eyewear!
Fenty in LVMH
Rihanna is making history as she is the first woman of colour to lead a fashion house under LVMH or the Moët Hennessy Louis Vuitton group. Fenty is also the first brand that the fashion conglomerate has created since Christian Lacroix in 1987. The singer-turned-designer feels honoured to be a part of the luxury fashion house together with other French Fashion Maisons such as Dior, Givenchy, Celine, and Fendi. “Everything I’ve learned so far has led me to this moment,” says Rihanna on her new luxury fashion launch.
The rumours concerning on the launch of Fenty line by Rihanna as a new luxury fashion line under LVMH has been the talk of the town since January 2019. Chairman and CEO of LVMH, Bernard Arnault, has only confirmed the rumours a few weeks before the launch. “Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO, and a terrific leader,” says Arnault.
As the Creative Director and CEO of her namesake label, Robyn Rihanna Fenty has made another milestone in her career. “Designing a line like this with LVMH is an incredibly special moment for us. Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together,” says RiRi.
Fenty’s luxury line collection will be available online on May 29 on Fenty.com.