When you think that there wouldn’t be any surprising news from actress and singer Jennifer Lopez, think again. This month, Coach introduces Jennifer Lopez as its new Global Face. The luxury fashion brand that comes from New York will have her to campaign its global advertisement of leather, ready-to-wear, and shoe collections that will start from Spring 2020.
As a singer, producer, and an actress, Jennifer Lopez has built her career and made a groundbreaking move that changes the standard of the entertainment industry by setting her foot down and achieves everything with her own way, thanks to her background as a true New Yorker. Sharing the same values with Coach that was founded 78 years ago, Jennifer Lopez exudes confidence on all of the chances to express her unique and authentic self.
Known for its leather craftsmanship, quality, and New Yorker style, Coach is known for its optimism, inclusion, and authenticity. “I’m really happy that I had the chance to collaborate with Coach,” said Jennifer Lopez. “Coach is a timeless fashion brand that I like and the Spring 2020 collection will be a reflection of my style,” said Lopez as she was appointed as the new Global Face of Coach.
“Jennifer has an authentic personality. She’s tough and always keeping it real, who has achieved so many awards and praises in her career, with her own way,” said Stuart Vevers, Creative Director of Coach. “I’m really happy to see Jennifer showcase her Coach Signature bag in her video music back in 2002, ‘All I Have’. She comes from New York, just like Coach, which makes it an authentic connection with our background, and I’m really glad that I could bring Jennifer and Juergen Teller together.”