Jimmy Choo has chosen Hailey Bieber to star in its autumn ’21 ‘Time To Dare’ campaign.
The model was photographed on location in Los Angeles by Pierre-Ange Carlotti, wearing the label’s latest collection for this Time To Dare campaign. “Hailey is the embodiment of the Jimmy Choo spirit today – glamorous, sexy, alluring, daring and confident,” said creative director Sandra Choi. “She perfectly encapsulates the DNA that is the core of our brand. I love her energy, style and her innate confidence that comes through in each of the images.” For the campaign, statement pieces were paired with a form-fitting dresses as well as jewellery. Bieber, for her part, tackled it with pure glamour and attitude.
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