Jimmy Choo Introduces Hailey Bieber as the Star for Its Autumn'21 Campaign

Jimmy Choo has chosen Hailey Bieber to star in its autumn ’21 ‘Time To Dare’ campaign.

The model was photographed on location in Los Angeles by Pierre-Ange Carlotti, wearing the label’s latest collection for this Time To Dare campaign. “Hailey is the embodiment of the Jimmy Choo spirit today – glamorous, sexy, alluring, daring and confident,” said creative director Sandra Choi. “She perfectly encapsulates the DNA that is the core of our brand. I love her energy, style and her innate confidence that comes through in each of the images.” For the campaign, statement pieces were paired with a form-fitting dresses as well as jewellery. Bieber, for her part, tackled it with pure glamour and attitude.