South Korean series Squid Game star Jung Ho-yeon was enlisted to front Louis Vuitton’s Twist bag campaign this spring.
Jung was previously appointed the house’s global ambassador in 2021. Photographer Ethan James Green was the man behind the camera, while Marie-Amelié Suavé was in charge of crafting the ensembles and pairing them with the iconic bag. Makeup artist Hiromi Ueda, hairstylist Duffy, and manicurist Elsa Deslandes elevated Jung’s look to perfection. For this campaign, Jung posed in an array of laid-back outfits, from a jumper-denim gilet combo to a chic ensemble of white crop-top and denim trousers, all paired with a Twist bag. The actual Twist, by the way, is available in a range of colours, including indigo, orange, pink, and white.
Learn more about Louis Vuitton’s Twist bag campaign through the video below:
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