Since August 25, 2018, Korean pop culture sensation BTS is on world tour titled: “Love Yourself: Speak Yourself”. Earlier this year, Artistic Director of Dior Men met BTS to design the first Dior Men’s stage wear to be worn by the boy band.
As a global music sensation, the seven-member Korean boy band has sold over 10 million albums since its debut. They became the first-ever Korean act nominated for a Grammy, landed the top spot on the Billboard 200 and social 50 charts multiple times, and was named one of Time magazine’s 100 Most Influential in 2019.
The members of BTS shared an appreciation of Kim Jones’ fresh, yet refined and playful aesthetic for Dior menswear collection, not to mention the affinity for his signature hybrid of couture savoir-faire and cutting-edge technology echoing their universe.
“I love BTS because they are really great guys and also super into fashion. Everyone I know is kind of crazy about them!” shares Jones. The costumes for BTS are based on the modern and utilitarian sportswear silhouettes of Jones’ men’s pre-fall 2019 collection and its futuristic spirit.
BTS wore the Dior costumes from May 4 to June 8, from performances in Los Angeles to Paris. Check out the details from the costume ensembles in the gallery.