Louis Vuitton unveils its new Capucines 2021 leather good campaign with a series of sultry photographs of French actress and the house’s ambassador, Léa Seydoux.
The Marilyn Monroe-inspired campaign is lensed by legendary photographer Steven Meisel and art directed by Nicolas Ghesquière, Louis Vuitton’s very own creative director. Capturing the actress’ unfettered beauty as she highlights the brand’s new Capucines MM bag.
“The Capucines represents the essence of French savoir-faire. I’m very honoured to be the Capucines ambassador as it’s a handbag I love and wear all the time,” says Seydoux, as quoted in V Magazine.
Seydoux poses between sheets and soft light in a Sunday-morning-esque setup. Swaddled in white cotton sheets and poplin shirts, Seydoux cradles the Capucines, a timeless representation of the fashion house with its thoughtful design, made-to-last buttery leather and sturdy metal hardware.
Portraying the intimate relationship between a woman and her bag, the new campaign highlights the timeless elegance of the Capucines bag. Named after Louis Vuitton’s very first store which opened in 1854 on rue Neuve-des-Capucines in Paris, the bag is a blend of tradition and innovation. The thoughtfully designed Capucines bag is adorned with signature LV initials. Reinterpreted season after season, it is not just simply a timeless handbag, it is a life-long companion.