Ringing in autumn and winter, Dior presents a new campaign featuring Selena Forrest and Ruth Bell. The autumn/winter 2019/2020 ready-to-wear collection by Artistic Director of Dior, Maria Grazia Chiuri, is inspired by the rebellious elegance and creative audacity of Teddy Boys’ Teddy Girls, counterparts of the English culture.
The Italian photographer Brigitte Niedermair shot the Dior campaign for the first time. His contemporary look sublimates, through a game of curves and abstractions, the icons of the Dior style.
A veritable ode to the sorority, this series of shots outlines the contours of an affirmed femininity, like the silkscreen T-shirts Sisterhood is Global and Sisterhood is Powerful. They pay homage to the literary works of the American feminist poet Robin Morgan.
Like a modern echo in the ’50s and the silhouette of the New Look, the Bar jacket has been redesigned in a more masculine line, highlighted by belts evoking the iconic curves of the Saddle bag. The latter, declined denim punctuated with the Dior Oblique pattern, is revealed alongside the Dior Book Tote and Diorcamp, both dressed in gingham, the iconic Lady Dior, revisited in matte leather, and the new home must-have , the 30 Montaigne bag, presented in an unpublished version in crushed lamb leather, with a vintage effect.
A standard of British culture dear to Christian Dior, the tartan meets the toile de Jouy and the leopard, fetish codes of the couturier-founder. A statement of elegance according to Dior, punctuated with precious couture accessories, where shoes and heels, with small heels, pearls and sunglasses hemmed with crystals, rub shoulders with the reversible veil bobs created by Stephen Jones, the British hatter of the House.