Net-A-Porter is back at it again with its International Women’s Day campaign. Twenty is this year’s magic number, as the luxury online retailer celebrates two decades since its inception, with 20 T-shirt designs by 20 of the biggest female names in the industry. All profits from the campaign will be donated to Women for Women International.
The lineup is staggering and ranges from Stella McCartney and Gabriela Hearst, to Isabel Marant, Amina Muaddi and Carine Roitfeld. Each design is unique, and is a reflection of their personal interpretation of female empowerment. Ganni’s, for instance, is the only pink T-shirt of the lot and features a “Women Unite” slogan at its centre as “when women unite, we can’t be stopped”, says creative director Ditte Reffstrup. Sandra Choi explains that Jimmy Choo’s “Choos Woman'” irreverent wordplay used for the T-shirt’s emblem is a “call to action to support the sisterhood of women across the world.”
Echoing her brand’s ethos, Stella McCartney’s design uses 100 percent organic cotton. Four women hold up a globe, under the words “Female Rebellion”, a reminder for “women to stand together not only against climate change, but together as a team in everyday life”. Roxanne Assoulin’s features an interplay of the words “woman” and “kind” as she sees kindness as a priority, that sits at the core of all relationships.
The proceeds from the sale will go to Women for Women International, a charity that aids marginalised female survivors who live in some of the world’s most dangerous, war-torn places, such as Afghanistan, Nigeria, and Kosovo. Through a year-long programme, these women learn social and economic skills, build support networks with each other, and become entrepreneurs.