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The company has announced that it is cancelling the production and launch of its 2021 calendar, due to the COVID-19 public health emergency currently dominating global news. It has also pledged to donate €100,000 to “the fight against and research into Coronavirus.

“The production of the Pirelli Calendar has been stopped before, in 1967 and then from 1975 to 1983,” says executive vice chairman and CEO of Pirelli, Marco Tronchetti Provera, in a statement published to the company’s website. ‘The unprecedented COVID-19 emergency has forced us to do so again today. We will return to the project when the time is right, together with the people who today were working on it with us.’

Taking to Instagram, Pirelli says: ‘Every year we have a dream for our Calendar; to inspire, to excite, to thrill. This year our dream must be for the world to overcome the threat of COVID-19 and to heal. That is our priority. So while our photo shoot is off, while our Calendar dream must be put on hold, let us continue to shoot for the stars, together.’

The annual pin-up calendar has seen some of the world’s most famous stars grace its pages over the years, from models Naomi Campbell, Cindy Crawford and Kate Moss to the actresses Monica Bellucci, Kate Winslet and Uma Thurman and the sportswoman Serena Williams. The 2020 edition, featuring Romeo and Juliet-themed images shot by the Italian fashion photographer Paolo Roversi, starred Emma Watson, Claire Foy and Kristen Stewart.

Several world-class photographers have also worked on the calendar throughout its history, including Peter Lindbergh, Annie Leibovitz and Mario Testino, to name just a few.

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AFP Relaxnews