Burberry’s latest move in sustainability harnesses new developments in material science for a new capsule. The launch of ReBurberry Edit takes off from the current Spring/Summer 2020 collection, where 26 styles have been selected to be made from the latest sustainable materials, building on the British luxury fashion house’s heritage of innovation.
Trench coats, parkas, capes and accessories in the curated offerings are created from Econyl, which is nylon regenerated from fishing nets, fabric scraps and industrial plastic. In addition, these parkas and capes are made at facilities with green programmes ranging from energy and water reduction, to textile recycling and chemical management.
Other outerwear pieces are produced with a new form of nylon developed from renewable resources such as castor oil, and polyester yarn made from recycled plastic bottles.
The ReBurberry Edit includes a range of eyewear crafted from revolutionary bio-based acetate, while a selection of bags are made in facilities that tap on renewable energy.
However, this introduction is just a cog in the wheel of Burberry’s product sustainability plan. Soon, merchandise in all key product categories will be tagged with sustainability labels that inform customers of the industry-leading environmental and social credentials of the house’s holistic product-focused sustainability programme, for the first time.
The new pistachio-coloured sustainability labels tells you how each product meets a range of externally-assured stringent criteria, dubbed “positive attributes”. These include the amount of organic content or recycled natural fibres used in the materials, delivery against carbon emissions standards at production facilities, or social initiatives such as workers being paid living wage or supported through wellbeing programmes.
And Burberry is proud to report that two-thirds of Burberry products currently has more than one positive attribute, as it sets its sights on meeting the goal for all merchandise.
