On June 14 in Milan, eco-friendly luxury brand Stella McCartney presented the new women’s spring and men’s spring/summer 2020 ready-to-wear collections in a private garden in Milan’s cinque vie neighbourhood. The collections blur the lines between masculine and feminine, exploring the relationship between the Stella woman and man in 36 looks on models. A collective of student activists hosted a peaceful protest at the event, helping to raise awareness of climate change with messages like “hopeful” and “we are entirely free to live differently”.
Zero-Waste, Recycled Decorations
The space was alive with the Stella spirit, filled with upcycled ribbons made from archival fabric that could be personalised with messages to loved ones, and a giant moon to illuminate the space. These fabrics will then be donated to students at a local design school to ensure that there is zero waste. Guests enjoyed a margarita bar, musical entertainment from an Italian street band San Crispino and exclusive performances from up-and-coming artists Tkay Maidza and Oscar Jerome.
Women Spring 2020 Collection
Titled “Force for Nature”, the women’s spring 2020 collection projects a strong-hearted woman who cares about the future of our planet. The “We are the Weather” capsule furthers this defiant message of activism with poetic phrases by author and environmentalist Jonathan Safran Foer. Horses dance across luxurious dresses, and acidic botanicals are punched out with modern colour-blocking. Powerful minimalism is injected by quintessential Stella classics, while utility is modernised in refreshing spring colour.
Men Spring 2020 Collection
The men’s SS20 collection unites the many facets of the Stella Man under the same defiant activist spirit, also featuring messages by Jonathan Safran Foer. Juxtaposing classicism and activism, shirts are spliced with bold prints and utilitarian pieces are finished with smart shoes. An unexpected take on camouflage, a standout jumpsuit is printed with an all-over Earth satellite print, while tailoring blurs the lines between formal and casual.
With over 60% of both the women’s and men’s collections made from sustainable materials, pieces uphold Stella’s eco ethos and commitment to a more circular future. The women’s spring 2020 collection will be available in stores from November, while the men’s spring/summer collection will be available from December onwards.