RIMOWA takes us on a journey around the world while showcasing the craftmanship that brings everything together through German engineering.
High-quality luggage manufacturer RIMOWA has been redefining travel since its establishment in Cologne back in 1898. Since then, it has never stopped looking for ways to make travel better. In short, the luxury maison has established itself as a pioneer in the creation of premium luggage and keeps moving discerning travellers forward through its resilient, lightweight and stable suitcases. For its latest campaign, Rimowa celebrates the craftmanship that brings everything to life by way of German engineering.
In this particular campaign, the brand returns to its roots by highlighting the iconic Classic Cabin. Titled “Ingenieurkunst” – a word that only exists in German which literally translates into “the art of engineering” – RIMOWA aims to reveal the true poetry of the process, materials and manufacturing of the suitcase and its superior functionality. “The topic of German engineering might be considered dry or technical,” says Emelie De Vitis, Chief Marketing Officer at RIMOWA. “But as our head engineer describes, ‘it is more like a symphony.’ We wanted to show that German engineering – which is at the core of who we are – is truly considered art at RIMOWA.”
Ingenieurkunst takes us on a journey around the world, with kinetic installations in various locations as odes to RIMOWA’s signature aluminium, and showcasing German engineering like the world has never seen it before: as bona fide forms of art. Made from 6,000 rivets, 180 sheets of anodized aluminium and shells of the Classic Cabin suitcase, the installations pay homage to the meticulous craftsmanship of the iconic luggage: from the harmony of the raw, chrome, and matte materials used to create the products, to the symphonic relationship between heavy machinery and the delicate handcrafting that has been mastered by RIMOWA engineers.
An immerse AR experience will be incorporated as part of the campaign and invite audiences to interact with the engineering steps of the Classic Cabin suitcase. The campaign carries a simple premise: that even though the Classic Cabin is made in Germany, it’s engineered for whenever your travels may take you, around the world.