Beyoncé’s IVY PARK and Adidas once again team up for winter-ready capsule collection, bringing the streets to the slopes, infusing alpine-ready silhouettes with classic streetwear elements to deliver an array of apparel, footwear, and accessories that champion all forms of creative self-expression.
The launch of the collection is supported by a multi-media campaign, playfully dubbed “ICY PARK”, which seeks to inspire creativity, individuality, and imagination. With a campaign that features a diverse number of collaborators, IVY PARK invites everybody to think outside the box. New faces featured include model Hailey Bieber, record label CEO and rapper Gucci Mane, singer Kaash Paige, along with models Akesha Murray, Shi Gray, and Kyla Coleman.
Challenging perceptions of traditional performance-focused design and encouraging wearers to make their own parks a wonderland, the ICY PARK collection is refreshingly chill with dynamic looks and silhouettes throughout. Featuring a number of bold apparel pieces matched with a selection of complementary accessories, the collection elevates versatility with essential winter wear. The apparel offering infuses alpine silhouettes with faux shearling and performance towel terry materials, adding texture for the quintessential cozy vibe. Meanwhile, bringing the collection’s evocative theme to life, select apparel and accessories boast a brand new IVY PARK monogram, while others sport a playful ski tag print.
The collection also sees Beyoncé expand her repertoire of footwear silhouettes with five new styles including updates to the IVY PARK Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers. The collection also introduces the IVY PARK Super Sleek Boot, boasting comfort and an enviable, cool design. Infused with rich textures and reflective details, the footwear offering reimagines mountain-ready style through the lens of Beyoncé’s distinct aesthetic perspective.