For Creative Director Pierpaolo Piccioli, the American actress “is a natural representative of his contemporary concept of romanticism”
The Creative Director of Maison Valentino, Pierpaolo Piccioli, sees perception of identity within the contemporary community as the essential element of his creative process. This perception, in turn, opens the individual’s vision to a poetry that belongs to reality, that aims to the creation of a personal imaginary made of self-expression and not of aspirations.
As it turns out, Zendaya and Pierpaolo share the identity values of a generation she speaks for, in her most spontaneous, personal and progressive way. “The reason why we chose Zendaya as the new face for Valentino is because she perfectly embodies and represents what Valentino is and stands for, today,” Perpaolo elaborates. “She is a powerful and fierce young woman that uses her talent and her work to express herself, her values and her generation as well.”
Zendaya, primarily known for her role in the Marvel Cinematic Universe and who is set to appear next year in the highly-anticipated, “Dune” expresses: “I am honored to have been chosen as the face of Valentino. I’m so excited to begin this amazing collaboration with Pierpaolo and the entire Valentino family
