US fashion house Michael Kors has announced that it will no longer use fur in its collections. Production of current designs using coyote and rabbit fur will be phased out by the end of 2018. The new policy will also apply to luxury footwear brand Jimmy Choo, which was acquired by Michael Kors Holdings in 2017.
“Due to technological advances, we now have the ability to create a luxe aesthetic using non-animal fur,” said the designer, referring to alternative materials made from synthetic fibres. “We will showcase these new techniques in our upcoming runway show in February.”
Peta (People for the Ethical Treatment of Animals) welcomed the announcement. Last October, Gucci announced that it was becoming a part of the Fur Free Alliance, an international group of more than 40 organisations. Stella McCartney, which like Gucci is owned by the Kering group, has been one a high-profile advocate of fur-free fashion.