Commemorating the anniversary of a cause that has helped millions of children across the world surely deserves an extra special gesture. And that’s just what Bvlgari did recently with the launch of a unique pendant-necklace to celebrate their 10-year partnership with Save the Children. What makes the occasion even more significant is the fact that it also honours the 100th anniversary of the international charity.
Made of sterling silver and onyx, the pendant-necklace is inspired by the Italian brand’s iconic Bvlgari Bvlgari collection, and is a reinterpretation of one of their most recognisable designs. A bold double logo encircles the smooth, hard-stone disk, while a precious red ruby from Mozambique sits at the top of the pendant like a tiny crown. The back features the logo of Save the Children, with its eponymous message. It retails at €750 (US$840), of which €75 (US$84) will be directly donated to the foundation.
This latest addition is a part of the Italian maison’s custom-made Save the Children jewellery collection, which until now comprised three silver and black ceramic pieces — a ring (€530), bracelet (€560) and pendant (€600). An amount of €75 from each of these will also go to the charity.
So far, the collection has helped Bvlgari raise nearly €80 million (US$90 million) globally for the humanitarian agency. And this fund has been used to invest in educational programmes and projects geared towards youth empowerment, emergency response and fighting poverty.
“Ten years ago, Bvlgari and Save the Children put their strengths together with the dream to achieve a tangible impact on the lives of the most vulnerable children around the world, directly reaching over 2.1 million beneficiaries, of which 1.5 million are children,” said Jean-Christophe Babin, CEO of Bvlgari.
The main idea behind the release of the pendant-necklace is to achieve Bvlgari’s fresh target of rounding off its overall donations to SG$137 million (US$100 million) within a year. While this goal might seem challenging, it is one that both partners have taken on with hopeful spirit and confidence.
“Today, drawing inspiration from our joint past, we keep looking together to the future, in the steadfast belief that education can save lives. In 10 years of shared vision and a century of progress for children, together we could reach for the ‘ambitious’ target of $100M of raised funds and millions of dreams that became – and will keep becoming – true,” said Babin.