Launched 10 years ago by Cartier as a challenge, “How far would you go for love” campaign invites you into the greatest of adventures, to experience total love, at full speed. An epic love story; a journey on a road paved with intensity. Cartier entrusted the video’s creation to the French director Cédric Klapisch, famous for his ability to capture the emotions of the time.
He is the fourth filmmaker that Cartier has asked to film love, after Olivier Dahan, Luca Guadagnino and Sean Ellis; providing a variety of style, narrative and cinematic universe. His camera plunges us passionately into the heart of a couple’s intimacy throughout their timeless road trip. Declarations, arguments and reconciliations, their love is an eternal beating heart, their shared moments captured forever in multiple Cartier creations.
A metaphor for a romantic journey and the adventure of a lifetime. All emotions are exposed within the intimacy of the car and gradually, as the years go by, the bond stays just as strong and shared emotions remain just as intense.
“Throughout its history, Cartier has always expressed love with intensity, through powerful, bold creations holding great symbolic value. Carrying a strong message, Cartier’s jewellery celebrates each story as the greatest of adventures. Nothing defines this vision of love and passion better than the question ‘How far would you go for love’, which Cartier asks once again, ten years after its creation, with its latest campaign,” said Arnaud Carrez, International Marketing and Communications Director of Cartier International