In its fall 2019 campaign, John Hardy is dedicated to unapologetic self-expression—inspiring women to boldly assert their individuality through jewellery—highlighting the artisan handcrafted heritage alongside the untamed power and transformative beauty of Bali. Penélope Cruz and Adwoa Aboah continue to headline the initiative as strong women of character and substance. The campaign also highlights the newest collections for the season: Tiga Classic Chain.
Set against a surreal sky inspired by the brand’s eternal connection to nature, Penélope and Adwoa showcase their magnetic yet grounded spirits in the brand’s iconic Classic Chain and its evolution: the new Tiga Classic Chain. In the campaign, Penélope combines the designs, pairing a bold, graphic Tiga Classic Chain bracelet stack with dramatic oversized hoop earrings, while Aboah remains true to her signature aesthetic featuring the new Tiga Classic Chain necklace layered with fine, gold Classic Chain and a myriad of earrings styled by her while on set.
Originally developed in the 1980s by master artisans in Bali, Tiga Classic Chain returns in a modern triangular design that adds height and dimension to the brand’s signature stack. Translating into the Balinese word for “three”, Tiga references the harmony of self, soul and nature – when aligned, they ignite a powerful force. Melding the past with the present, Tiga offers an angular interpretation of the John hardy archive in styles for both men in bracelets and women in a variety of bracelets, necklaces and rings.