Expected to be its most expensive piece ever, Tiffany & Co. will unveil the necklace in 2022 when its Fifth Avenue flagship store reopens.
Tiffany & Co. will reimagine a spectacular archival Tiffany high jewellery necklace from 1939 with an extraordinary oval diamond responsibly sourced in Botswana, Africa. The breath-taking centre stone – an over-80-carat, D colour, internally flawless oval diamond – is not only extremely rare, but a symbol of Tiffany’s industry-first approach to diamond traceability. It is the largest diamond ever offered by the 183-year-old jeweller, eclipsed only by the legendary Tiffany Diamond – one of the world’s largest and finest fancy yellow diamonds, which famously is not for sale.
The incredible piece featuring a modernised design based on the original creation will be set by Tiffany artisans in New York City. It will be unveiled to commemorate the momentous reopening of the transformed Tiffany Fifth Avenue flagship store in 2022, making history once again, just as the original necklace did nearly a century ago when it debuted at the World’s Fair in Queens, New York.
“The new necklace perfectly reflects our brand heritage as a New York luxury jeweller, whose founder was known as the ‘King of Diamonds’,” adds Tiffany & Co. Chief Gemologist, Victoria Reynolds.
The original necklace’s sizable aquamarine and exceptional diamonds mesmerised the millions, who came to admire the international spectacle. With its forward-looking theme, “Dawn of a New Day”, the 1939 World’s Fair promised a glimpse into “the World of Tomorrow” and to inspire the over 40 million visitors to dream of a better future. Tiffany’s masterpiece did just that, as it set the stage for the opening of its iconic flagship store on 57th Street and Fifth Avenue the following year in 1940 – foreshadowing what will be a similarly historic moment for the house next year.
(All images: Tiffany & Co.)