Karl Lagerfeld knows how to get the world talking. The designer himself admits that he’s not a big fan of the past. “I like today and perhaps a little future still, but the past is really something I’m not interested in,” he famously said.
Literally, his vision for Chanel’s 2017 was “Data Center” – models in robot helmets and wired jutting out of servers stacked up to the ceiling included. The show, staged at the legendary Grand Palais, Paris, in April 2016, created global buzz. Interestingly, tech media like Wired was among those who covered the show.
Now, the ad campaign has arrived. Lagerfeld himself shot the campaign. Centered around a “contemporary creature”, the campaign shows a multifaceted figure. “One minute a pop Lolita, the next a cyber punk”, as the house describes.
The imagery is pop in every sense – the contrasting colours, the street-ready clothing and the young models with funky hair. Besides key pieces from the spring 2017 ready-to-wear collection, the campaign also highlights Chanel’s jewellery from the Plume de CHANEL, Sous le signe du Lion, Camélia and Ruban collections.
This is a glimpse of Chanel’s idea of the future. To watch the animated version of the campaign, head over to our Instagram page!