Louis Vuitton comes back with “Series 6”, its spring 2017 campaign. Envisioned by longtime collaborator Bruce Weber, this campaign calls to the house’s Parisienne roots and is set in a reimagined Paris.
Weber’s artistic story takes place on Île Saint-Louis, which is not only one of two of the natural islands that sit on the Seine River in the heart of Paris, but was also home to artists and intellectuals such as Marie Curie, Ernest Hemingway and Charles Baudelaire.
Set in a place that already holds such artistic, intellectual and literary energies, chosen characters linger along the river as Nicolas Ghesquiere’s favorite heroines are portrayed by LV’s muses Michelle Williams, Jennifer Connelly, Adele Exarchopoulos, and Sasha Lane.
“Paris is the soul of this collection, with its Right Bank/Left Bank duality, Paris is nourished by all artistic influences. It is to this cultivated, intellectual, original and free-spirited Parisienne that I wanted to pay tribute,” says Ghesquiere.
Weber so easily brings this atmosphere back to life with such empowering women placed in an epicenter for the arts, and it is only complimentary that this season’s collection fits delicately amongst these admired muses.
Cultural references come hand in hand when these characters are seen photographed around the Place Louis Aragon. The Place Louis Aragon is an area on the island named after the French poet, who was also an influential figure during the significant, intellectual movements such as Surrealism and Dadaism, which shaped the visual and literary culture of France in the 20th century.