Sara Beygi, better known as “Madame Kush, has gained thousands of Instagram followers thanks to photographs of her raven locks. With her 4-foot mane of “Rapunzel hair”, “Madame Kush” has emerged as a “boldly seductive” social media star, according to a Vogue article.
“The extreme beauty accessory accents her skin-baring, Los Angeles–influenced style,” said the magazine of her magnificent mane. “Flyaways get tangled up in fistsize hoops, while braided pigtails with slept-in frizz bounce off the back of her high-waisted flares.”
Highlights of an exclusive interview with Prestige:
Who is “Madame Kush”?
My name is Sara Beygi. I was born in California, but at a couple of months old my family and I moved to Iran, where I lived for 10 years.
How did you choose such an unusual professional name?
It’s a long story, but I acquired the name in high school. It’s an inside joke between my friends and I involving one of our teachers.
How do you feel about being called a “real-life Rapunzel”?
A Vogue journalist named Liana Satenstein originally deemed me the “real-life Rapunzel” in the article she wrote about me. Soon after, other journalists also started writing articles where they would refer to me as a “Rapunzel”. I like it, I have no problem with it.
How do you take care of your precious long hair?
Surprisingly, not a lot of effort goes into taking care of my hair. I pretty much just wash, condition and let it be. Once in a while I put coconut oil in my hair and leave it for a day or two to keep it healthy. Last time I cut it was five years ago. It was at my shoulders back then.
You are also a rapper. When did you become interested in creating music?
I got interested in listening to music when I was in middle school. But when I was a freshman or sophomore in high school, I became interested in creating music. Making music is my way of taking a break from all the problems and seriousness that surround my life. It’s where I get to say anything I want, and really show my ideals and personality.
How would you describe your music style?
My music is for fun, not to be taken too seriously. It’s mostly hip hop and trap beats
with comedic lyrics.
How do you manage your time so that you can enjoy your music career as well as modelling?
I’m in college and rather than campus classes, I decided to take my classes online in order to free up my schedule and give myself the opportunity to accomplish all the things I have to do. The rest is just making sure that I use my time wisely.
We can see that you have a lot of projects going on at the moment. Tell us about one or two of the most exciting ones.
My biggest project, and definitely the one that I am most excited about, is creating my mixtape, which is set to be released this year. Meanwhile, I believe my career in modeling will give me the connections and exposure that will make developing a successful music career significantly easier.
What is your biggest obstacle in pursuing your music career?
My family. I come from a conservative Persian family who have made it very clear to me that they do not support a rapping career. I plan on overcoming it by trying my best to make them understand and accept me and my passion. If that fails, I’ll just do what I do best, which is to ignore the haters and do me.
Has social media had a large impact on your career?
Absolutely. Social media opened numerous doors for me and got me to where I am today.
What is your idea of perfect happiness?
To me, perfect happiness comprises financial stability, being surrounded by good and loving people, making a living doing something I actually enjoy, and pursuing and accomplishing my goals and dreams.
What is your own personal goal in life?
My goal is to not live a mediocre life. I want to make a difference and help encourage people to live freely.
Photography: Mitchell McCormack
Stylist: Lauren Larocca
Hair: Sienree at Celestine Agency
Makeup: Grace Phillips
Digital Imaging: Jon Norris
Model: Madame Kush at Ford Models