“I wanted to capture the relaxed attitude that is today’s answer to jet set glamour,” says Michael Kors of the Fall 2018 Michael Kors Collection ad campaign, photographed by renowned Dutch photographers Inez van Lamsweerde and Vinoodh Matadin. “Inez and Vinoodh, with their love of travel and fashion, were the perfect collaborators for this Fall campaign.”
The new campaign offers a modern take on the designer’s iconic jet set sensibility. Inez and Vinoodh, the first new photographers to shoot the brand’s advertising in more than a decade, capture model Binx Walton traveling via private jet, the setting as intimate as the styling is personal. The images frame the brand’s signature glamour and essential ease in an irreverent, relaxed manner, evoking the essence of jet set today.
THE JOY OF FASHION FROM 90’S GRUNGE TO MARGOT TENENBAUMS’ STYLE
The clothes and accessories embody “the joy of fashion,” says Kors. “The collection is about the pleasure of personal style for women who love getting dressed.” Wardrobe classics—a handknit Fair Isle sweater, lush faux fur jackets, a romantic, rose-print dress—are given luxe and unexpected twists, then combined in an exuberant mix of florals, tartans, animal prints and stripes. Accessories, including mixed-media treatments of the Bancroft bag and boots and slides in leopard-and zebra-print, heighten the eclectic sensibility that characterizes the collection.
THE KEY LOOKS
- EFFORTLESSLY COOL: Michael Kors does it best with his flirty slip-dresses–in floral prints and plaid patterns–that give the effortlessly cool charm from the 90’s grunge style.
2. MARGOT TENENBAUM’S VIBE: Coats and that nonchalant attitude. Margo Tenenbaum from movie The Royal Tenenbaum is a major influence in Kors’s Fall 2018 collection. Yes, we need more coats, especially the camel trench coat.
3. CLASSY PRINT CLASH: For the breezy, cool weather, arm yourself with chic leather jackets. Plus, have more colours and quirky clashing prints that to live up the mood of the season.
Also visit: 5 best carry-on bags for travelling